Program 2 (Product and Market Development) Retail Projects

2008/913 - Project development for the retail transformation project (completed project)

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Project Development for the Retail Transformation Project

• Project Number - 2008/913
• Start Date - 1st January 2009
• End Date - 28th February 2009
• Principal Investigator - Mr Paul Graham
• Research Provider - Market Strategy Ltd
• CRC Research End User - All CRC Participants

About the Project

The ‘Interpretative Overview of Consumer Seafood Research in Australia’ is a result of the Cooperative Research Centreretail transformation project. This project identified the need to review and consolidate the existing research available and assess its usefulness.

This research also identified the need for general socio-economic information, food trend information, specific seafood trend information and specific seafood performance information. Gaps in Australian research knowledge are identified along with potential sources of information.

Project Objectives

1. Itemise relevant publically available Australian consumer research documents.

2. Assess of findings, usefulness and robustness of available research.

3. Develop an interpretative summary (not reiteration) of key research results.

4. Identify of knowledge gaps from a commercial perspective.

5. Suggest examples of consumer research being used for commercial advantage (if any).

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